SOCIAL MEDIA EXECUTIVE

I. OVERALL DESCRIPTION:

The Senior Social Media Executive leads strategic planning, content development, and community engagement across all social media channels. This role drives brand awareness, customer engagement, and contributes directly to performance marketing goals (acquisition, retention, and brand affinity). The Senior Executive also mentors junior members and ensures consistency of brand voice across markets.

II. KEY RESPONSIBILITIES:

1. Social Media Strategy & Planning

• Develop and execute data-driven social media strategies aligned with overall marketing goals.
• Define channel-specific objectives, content pillars, and posting frequency for each platform.
• Support campaign planning with content strategies that strengthen brand visibility and engagement.

2. Content Leadership & Production

• Lead creative direction for content formats (video, short-form, story, live stream, etc.).
• Oversee content production, including briefing designers, video editors, and copywriters.
• Identify and apply current market trends to create relevant, high-performing content.

3. Performance & Optimization

• Track social media KPIs and analyze performance to provide insights and recommendations.
• Optimize content and posting strategy based on audience behavior and engagement data.
• Coordinate with Digital MKT Executives to integrate organic and paid efforts (boosting, ad content alignment).

4. Community Engagement & Crisis Handling

• Manage community engagement, ensure timely responses, and uphold brand reputation online.
• Support issue escalation and resolution in collaboration with the Customer Support or Brand Team.
• Build and nurture influencer and micro-community relationships where relevant.

5. Collaboration & Leadership

• Collaborate closely with Creative, Brand, and Performance teams for integrated campaigns.
• Support the Digital MKT Coordinator in planning timelines, deliverables, and campaign reviews.
• Mentor and provide creative feedback to junior team members (e.g., Inter-level Executives).

6. Reporting & Insights

• Prepare and present monthly/quarterly reports with insights and actionable recommendations.
• Identify new social platforms or emerging formats suitable for brand expansion

7. Technical Skills

• Advanced knowledge of all major social platforms (Meta Suite, and/or TikTok, YouTube Studio, etc.)
• Proficiency in analytics and reporting tools (Meta Insights and/or TikTok Analytics, Google Analytics, etc.)
• Strong understanding of creative production workflows and storytelling techniques.
• Hands-on experience in post-production tools (Canva Pro, and/or Adobe Premiere, After Effects, or).
• Familiarity with influencer marketing, collaboration management, and social commerce trends.

III. REQUIREMENTS:

Experience

• 3 to 5 years of experience managing and scaling social media ecosystems for brands, products, or agencies.
• Proven success in content strategy, community building, and improving engagement and conversion metrics.

Education

• Bachelor’s degree in Marketing, Communication, Journalism, or related disciplines.
• Professional certifications in Digital Marketing, Social Media Strategy, or Creative Content are a plus.